Ezna Registration Concierge
Grow your event registrations
The event concierge that gives every visitor a personalised reason to attend, growing your event registrations.
Minimal setup • Free trial with zero obligation
“You say setup takes ten minutes. Honestly, you’ve overstated it - it took even less time. A lot of event technology makes big promises. Ezna does what it promises.”
— Walter, Co-founder, Up/Link Summit
“We’ve tried persona pages and personalised content, but they rely on visitors finding the right page. Ezna makes personalisation much easier - bringing the relevant content straight to each visitor.”
— Alejandro Piñero, Managing Director, Forge
“Getting Ezna live on our website was so easy, and the team’s response has been really positive.”
— Genae Salinas, Event Director, Diversified
“Helping every visitor quickly understand what’s relevant to them has been a long-standing challenge. Ezna solves that while giving us real-time insight into what our audience wants - insight we can use far beyond registration.”
— Laila Hawe, Director of Marketing, Hyve
“With seven tracks, there’s a lot for visitors to take in. Ezna helps them cut through the information and discover what’s relevant to them.”
— Kate Jeffrey, Marketing Director, CustomerX
“Ezna helps visitors see what’s in an event for them personally, giving them relevant reasons to attend as they explore.”
— Rowen Graham-Collins, Chief Marketing Officer, Oxford Global
Challenge
Your visitors shouldn’t have to work out why your event is right for them.
With hundreds of sessions, speakers and exhibitors to explore, finding what matters can feel overwhelming. Every visitor arrives with different challenges - and if they can’t quickly see what’s relevant to them, they may leave before registering.
The result?
High-intent visitors drop away, and exhibitors miss the people they most want to meet.
Solution
Let Ezna do it for them
Ezna is a lightweight website concierge that learns about each prospective visitor and summarises the key reasons why your event is right for them.
STEP 01
Visitors share what matters to them
They select their role and choose one or two challenges - or enter a topic of their own.
Quick and effortless
Immediately feels relevant
Captures valuable visitor intent
STEP 02
Ezna shows them why they should attend
Each visitor receives personalised reasons to attend, with relevant speakers, sessions and exhibitors to prioritise.
Makes the value clear
Builds confidence in attending
Surfaces the strongest content
STEP 03
Ezna guides them to registration
It recommends the most suitable ticket and gives them a clear, direct route to register.
Removes ticket confusion
Shortens the path to register
Converts more visitors
Proven to move visitors towards registration
Up to 10X higher conversion
At CustomerX, visitors who used Ezna were 10.3X more likely to click through to registration than the standard website journey.
1 in 5 users click to register
On average, 22% of visitors who engage with Ezna continue to the registration page.
30% go on to complete registration
Of those who click through from Ezna, an average of 30% complete their registration.
Built for busy event marketing teams
Minimal setup
Publish it in less than 10 minutes.
No conflict with existing tech
Add Ezna Registration Concierge with any website/registration platform/event app.
Zero obligation free trial
Don't take our word for it - try Ezna for free for 14 days.
“People don’t want to spend ages searching through an event website to work out whether it’s right for them. The Ezna Registration Concierge gives each visitor a relevant answer immediately, matching how audiences expect to find information today.”
— Clara Wade, Senior Marketing Manager, Hyve
“Ezna’s Registration Concierge is a smart entry point: it gives organisers a simple way to experience personalised engagement, prove the value and naturally build towards a richer concierge experience across the attendee journey.”
— Mark Temple-Smith, Group MD, CloserStill Media
“Ezna delivers the kind of personalization that is gold dust when somebody is deciding: ‘Is this event for me?’”
— Rhiannon James, Group President, Forge
“Ezna has already helped drive hundreds of confirmed registrations for London Build, while giving us valuable insight into what visitors want to see.”
— Lilian Ho, Event & Marketing Manager, Nineteen Group
“What excites me about Ezna is how it connects with the wider campaign - helping people spend more time exploring the event, find their reasons to attend and tell their colleagues about it.”
— Sophie Ahmed, President, Hyve
Visitor intent intelligence
Understand what your audience wants before they register.
See the topics and sponsors generating the most interest.
Understand what leads to registration clicks.
Use real visitor intent to improve campaigns, content and future events.
Benefits
More ways to grow your event
Once your concierge is live, use Ezna to attract more visitors, improve AI discoverability and create new sponsor value.
Bring more visitors into the concierge
Use personalised win-back emails and speaker campaigns to give every click a relevant destination.
Re-engage past attendees
Extend speaker reach
Track every campaign
Get discovered through AI search
Help AI assistants understand and recommend your event, then guide referred visitors into relevant registration journeys.
Increase AI visibility
Increase AI visibility
Measure visits and registration clicks
Generate a new revenue stream
Put sponsors in front of the right visitors, and show them what those visitors care about and how they engaged.
Create premium sponsorship inventory
In-depth engagement reporting
New revenue stream
Grow your event with personalised routes to registration.
FAQ
Got a question before you start your free trial?
What information do I need to set it up?
How long does setup take?
Can my web agency install it?
Does it work with my registration platform?
When does the free trial start?
When will my card be charged?
Can I cancel?
Where can I get help?
Personalised event experiences that turn visitor interest into action.